hey i'm alex
and I do design, product and ux
I help founders turn rough ideas into real traction, working across product, design, and UX. In the last decade, I’ve built alongside early-stage startups, hyper-growth scaleups, three unicorns 🦄, and an operational VC.
Worked with startups backed by
The thread through my work is simple: decisions should come from real usage. Data, conversations with users, and observing where people get stuck usually reveal the real problem faster than endless brainstorming or design polish.
I work with founders when things feel fuzzy. Activation is stalling, users are confused, or a new product needs a clear first version. Together, we map the problem, pick the metric that matters, and ship focused iterations until the product clicks for real people.
